SERVICE OFFERING

Access thoughtful, hands-on ecommerce advisory tailored to accelerate your brand equity and forge deeper connections with your customers.

I provide support from the initial stages of research, through to implementation and ongoing digital strategy.

01

Research + Focus

Building an effective digital strategy starts with understanding your target audience and identifying key areas for brand improvement to stay competitive.

  • Drawing on internal data and external demographic tools, we will shape the profiles of your consumers to understand who we are building a strategy around and their specific pain points.

  • We dissect consumer behaviour, competitive dynamics, and industry trends within your market segment to provide actionable insights for informed, strategic decision-making.

  • We identify key areas for improvement, gaps in the market, what makes a brand distinct, and how to position the brand against similar offerings.

02

Build Foundation

Storytelling and educational consistency across your digital touchpoints is critical for building brand trust and recognition; fostering an emotional connection with your target audience over time.

  • Visitor interactions with your website impact their satisfaction, connection and engagement. By auditing your content, design, and messaging, I ensure a clear, engaging journey that attracts new customers and strengthens your brand story.

  • Using data-driven strategies, I help optimise your site to increase conversions and turn more visitors into customers. Through a test-and-learn approach, we collaborate to continuously improve results.

  • We create targeted email flows through content ideation, segmentation, and personalisation, aligning with your ecommerce strategy to attract new customers and nurture existing ones.

  • We design email and paid media testing strategies to optimise engagement, build loyalty, and drive repeat business through personalised and data-driven experiences.

03

Consistency + Scale

Innovative content and commercial tactics work to attract new customers and keep existing ones engaged. My expertise is brought into day-to-day planning, as I work with you to identify and implement ongoing growth strategies. 

  • By offering hands-on strategy planning, briefing, and content management, I help evolve your website content, storytelling and UX design to keep your brand relevant and competitive.

  • I act as a guide to ensure ongoing consistency and cohesiveness across your digital channels. Driving targeted market impact, elevating key moments and maximising your brand's reach.

Global Marketing Manager, RATIONALE

“Bella has an incredible skill of stakeholder management.

She was continually analysing market trends and reviewing our client portfolios and user behaviour. These elements led to us having an incredible commercial result.”

Let’s Chat

Interested in working together?

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