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Isabella Armstrong

BACKGROUND

Born and raised in Melbourne, Australia, I have spent the last six years working in-house with international premium cosmetic and consumer goods brands, in both brand marketing and digital teams. This has given me a deep understanding of how to build a strategy that protects brand guardianship while driving commercial results.

I have experience working with brands at different stages of digital transformation—from those in the early phases of digital growth to heritage brands navigating modernisation. This diverse exposure has equipped me with the expertise to help a wide range of businesses identify and leverage their competitive advantage in the digital landscape.

CURRENTLY

Based in Amsterdam and frequently travelling Europe, I’ve gained insight into the diversity of thoughtful brands establishing strong digital presences, and the ever-evolving consumer trends moving at remarkable speed.

My specialisation is connecting a brand’s competitive advantage with its target customers’ needs, then channeling these into a cohesive and educational digital journey. I care about taking the time to deeply understand a business, guiding them through the build of a robust and consistent channel foundation for scalable digital growth.

“Bella was instrumental in our digital evolution as a brand, she drove a strategic project management approach to all that she delivered. ”

GLOBAL MARKETING MANAGER, RATIONALE

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